IQOS: SEO & Content Marketing

• Brand Summary

IQOS is a revolutionary tobacco heating system developed by Philip Morris International (PMI) that offers a smoke-free alternative to traditional cigarettes.

Project Descriptions

The brand owns e-commerce website and need to increase their online visibilities through organic channels.

Challenges

• Local market policies
• Transcreate content to fit in with local market
• Increase visibility on organic search
• Limited scope of platform optimization

Project Solutions

• On page optimization
• Content strategy
• Content writing & transcreation